As I write this, Autumn is in full swing and football season is well underway. Every weekend, many of the world's finest athletes suit up and prepare to perform at the highest level of competition and athletic ability.

If you've been keeping up with the Ex3 Matters blog, you know that the emergence of Gen Y is a topic that I'm quite passionate about.

I've written a lot about Generation Y because understanding this dynamic group of people is the key to business success in the coming years and decades.

Beginning this year, the group of people known as Generation Y – individuals born between 1977 and 1995 – will either be full members of the workforce, or they'll be preparing to join the workforce by attending colleges, universities and trade schools.