Why Sales Is Not As Scary As You Think

Sales are scary because selling often makes people uncomfortable. As human beings, we innately shy away from things that make us uncomfortable.

Aid for this discomfort can be found in becoming more familiar and developing a better understanding of sales as both a function and a process.

Pop Culture doesn’t exactly portray sales people as noble professionals. Have you seen the movie Matilda? Danny DeVito’s character played Matilda’s father, whose profession was a used car salesperson. He wore pinstripes and slicked his hair back. To put it mildly, he was dishonest. To be explicit, he misled his customers to buy dangerous cars in a blatant favoritism of cash over ethics. This is how the sales function is presented to us in popular culture and the media, so we associate sales professionals with wheeling and dealing revenue generators who will do or say anything to make the sale. The positive view of sales is overlooked. Consider a sales person who is selling an artificial heart to make it possible for someone to live longer or a management consultant selling his or her services to transform a company’s ability to recruit and retain the best talent.

Furthermore, we lack familiarity with the sales process.

A better understanding with sales as a function and familiarity with the sales process will make sales less uncomfortable. Although a level of discomfort may always exist, it is worth sacrificing a little bit of discomfort to make a large impact on an organization that needs your skills set to overcome its challenges.

If the idea of sales is intimidating to you, you can make yourself more comfortable with the concept by reviewing some of the excellent free resources we have available right here on ex3matters.com. You can also learn more from Buddy Hobart by downloading a free copy of "Experience Matters," which is loaded with great information and advice for the modern business world.